2020-10-28

MELIMELI moving into H&M HOME

Between 2/11-22/11 we move into H&M HOME's concept stores in London, Stockholm and Malmö. Escape the autumn rush and find inspiration among soft teddy furniture and our well-balanced Yin/Yang collection.

"This is a great opportunity where we get to inspire new thoughts about rooms. In autumn it is especially important to make sure to enjoy ourselves at home because we spend so much time indoors. It will be so much fun to show off MELIMELI's definition of a balanced and cozy home with H&M HOME",says Amelia Widell, chief designer and founder of MELIMELI .

The three weeks we move in with H&M HOME is in the middle of the autumn rush when the upload for the upcoming holidays is extra important. We have carefully selected favorites that help to create the balance and comfort needed to be able to rejoice, even during the darker months. The Yin/Yang collection, consisting of our Italian linen fabrics in polka dot and striped, creates harmony thanks to the balance between the contrasting patterns and the teddy collection adds the warm, snug feeling that autumn requires. Together with selected products from H&M HOME, our pop-up environments will be well worth a visit for inspiration.

Along with the furniture, there will also be ceramics inspired by our Yin/Yang pattern, created in collaboration with the artist Sabrina Vaino. The handmade dotted and striped vases come from Sabina's studio in Stockholm and will fit perfectly into the interior design world we build together with H&M HOME in London, Malmö and Stockholm.

We visit H&M HOME's concept stores at 224 Regent Street in London, Gustav Adolfs torg 2 in Malmö and Drottninggatan 50 and Biblioteksgatan 11 in Stockholm. The pop-up shop is on site from November 2nd until November 22nd.